AdWords Editor 8.0.1 for Windows and Mac
by Inside AdWords crew (noreply@blogger.com) at September 02, 2010 09:55 PM
Rich snippets: testing tool improvements, breadcrumbs, and events
Webmaster Level: All
Since the initial roll-out of rich snippets in 2009, webmasters have shown a great deal of interest in adding markup to their web pages to improve their listings in search results. When webmasters add markup using microdata, microformats, or RDFa, Google is able to understand the content on web pages and show search result snippets that better convey the information on the page. Thanks to steady adoption by webmasters, we now see more than twice as many searches with rich snippets in the results in the US, and a four-fold increase globally, compared to one year ago. Here are three recent product updates.
Testing tool improvements
Despite the healthy adoption rate by webmasters so far, implementing the rich snippets markup correctly can still be a major challenge. To help address this, we’ve added new error messages to the rich snippets testing tool to help you better identify and fix any problems with the markup.
If you’ve added markup in the past but haven’t seen rich snippets appear for your site, we encourage you to take a few minutes to try testing the markup again on the updated testing tool.
Rich snippets markup for breadcrumbs
Last year, Google announced a modification to search results to begin showing site hierarchies (typically referred to as "breadcrumbs") rather than standard URLs in cases where it helped users to better understand a website:
We are now adding support for a Breadcrumbs markup format that allows webmasters to explicitly identify the breadcrumb hierarchy on their pages.
If the breadcrumbs UI is already showing for your site, we'll continue to show it even if you don't do the markup, so don't worry about any existing UI disappearing. Note that this new format is experimental. Based on feedback and on other available standards, this format may be modified or replaced in the future. As with other rich snippet types, while markup helps us to better understand the content on your site, it does not guarantee that the breadcrumbs UI will be shown for your web pages in search results.
Events
In January, we added support for rich snippets for events. If a web page containing events listings showed up in search results, up to three links to specific events could be shown in the search result snippet.
This works well for general queries like [concerts in seattle], but we also wanted to improve the search experience when searching for a specific event. We will now show rich snippets when pages containing a single event show up in search results. Single event rich snippets now contain the date and location of the event:
For instructions on adding events markup, refer to the events page in the rich snippets documentation.
by Maile Ohye (noreply@blogger.com) at September 02, 2010 05:58 PM
Google Developer Day 2010 Agenda: Android, Chrome & HTML5 and Cloud Platform
We are now ready to share the Google Developer Day agendas for Tokyo, Sao Paulo, Munich, Moscow and Prague. We have so much technical content to share but alas, Developer Day is a one-day event. There may still be changes to the agenda, but here is a sneak peek at where we are.
Globally, we will feature three major tracks:
- Android - With the continued momentum and growth of the platform, we would like to continue the conversation with you at Developer Day. We will feature sessions on Android performance, mobile user experience and best practices on building apps, and we will also deep dive on a new feature, Cloud to Device Messaging (C2DM).
- Chrome & HTML5 - We will discuss how to build an app for the Chrome Web Store and how to improve its development and performance. We’ll show which aspects of HTML5, Chrome Developer Tools and Native Client can be most useful to you. Finally, we will cover everything auth-related to show you when and where to use various authentication tools and how they integrate with our APIs and products.
- Cloud Platform - Building off of our series of announcements at Google I/O, we will feature sessions on App Engine, App Engine for Business, Spring integration, Google Web Toolkit, Google Storage for Developers, BigQuery and Prediction API. Be prepared for code samples, how to optimize performance and a glimpse into what else is on our roadmap.
- Sao Paulo, Brazil - Mario Queiroz, VP Product Management
- Munich, Germany - Dr. Wieland Holfelder, Engineering Director
- Moscow, Russia - Dr. Gene Sokolov, Head of Moscow Engineering
The Sao Paulo and Moscow keynote presentations will have live translation, and for sessions, check the FAQ section of your Developer Day site. We will have savvy gurus available to answer your questions during Office Hours, and you will have a chance to meet Googlers and each other over Happy Hour.
Registration will open on September 15th for Sao Paulo and on September 22nd for Munich, Moscow and Prague. Tokyo’s registration is now closed.
by Susan Taing (noreply@blogger.com) at September 02, 2010 03:12 PM
Drupal 7 - faster than ever
This is a guest post by Owen Barton, partner and director of engineering at CivicActions. Owen has been working with Google's “Make the Web Faster” project team and the Drupal community to make improvements in Drupal 7 front-end performance. This is a condensed version of a more in-depth post over at the CivicActions blog.
Drupal is a popular free and open source publishing platform, powering high profile sites such as The White House, The New York Observer and Amnesty International. The Drupal community has long understood the importance of good front-end performance to successful web sites, being ahead of the game in many ways. This post highlights some of the improvements developed for the upcoming Drupal 7 release, several of which can save an additional second or more of page load times.
Drupal 7 has made its caching system more easily pluggable - to allow for easier memcache integration, for example. It has also enabled caching HTTP headers to be set so that logged out users can cache entire pages locally as well as improve compatibility with reverse proxies and content distribution networks (CDNs). There is also a patch waiting which reduces both the response size and the time taken to generate 404 responses for inlined page assets. Depending on the type of 404 (CSS have a larger effect than images, for example) the slower 404s were adding 0.5 to 1 second to the calling page load times.
Drupal currently has the ability to aggregate multiple CSS and JavaScript files by concatenating them into a smaller number of files to reduce the number of HTTP requests. There is a patch in the queue for Drupal 7 that could allow aggregation to be enabled by default, which is great because the large number of individual files can add anything from 0-1.5 seconds to page loads.
One issue that has become apparent with the Drupal 6 aggregation system is that users can end up downloading aggregate files that include a large amount of duplicate code. On one page the aggregate may contain files a, b and c, whilst on a second page the aggregate may contain files a, b and d - the “c” and “d” files being added conditionally on specific pages. This breaks the benefits of browser caching and slows down subsequent page loads. Benchmarking on core alone shows that avoiding duplicate aggregates can save over a second across 5 page loads. A patch has already been committed that means files need to be explicitly added to the aggregate, and fix Drupal core to add appropriate files to the aggregate unconditionally.
Drupal has supported gzip compression of HTML output for a long time, however for CSS and JavaScript, the files are delivered directly by the webserver, so Drupal has less control. There are webserver based compressors such as Apache’s mod_deflate, but these are not always available. A patch is in the queue that stores compressed versions of aggregated files on write and uses rewrite and header directives in .htaccess that allow these files to be served correctly. Benchmarks show that this patch can make initial page views 20-60% faster, saving anything from 0.3 to 3 seconds total.
The Drupal 7 release promises some real improvements from a front-end performance point of view. Other performance optimizations will no doubt continue to appear and be refined in contributed modules and themes, as well as in site building best practices and documentation. In Drupal 8 we will hopefully see further improvements in the CSS/JS file aggregation system, increased high-level caching effectiveness and hopefully more tools to help site builders reduce file sizes. If you have yet to try Drupal, download it now and give it a try and tell us in the comments if your site performance improves!
by A Googler (noreply@blogger.com) at September 02, 2010 02:36 PM
Gaining Altitude: Productivity in the Cloud
Editor's note: As part of a new series, Gaining Altitude, we’ve invited well-known productivity experts and thought leaders to provide their perspectives on managing information overload and tips for success in a world where real-time communication and overflowing inboxes have become the norm. 
Our first guest post is about Gmail’s new Priority Inbox by David Allen, widely recognized as a leading authority on personal and organizational productivity. He has been named one of the "Top 100 thought leaders" by Leadership magazine and Fast Company hailed him as "one of the world's most influential thinkers" in the arena of personal productivity. He is the author of three books: international bestseller, Getting Things Done: the Art of Stress-Free Productivity ("GTD" as the method is popularly known), Ready for Anything, and Making It All Work: Winning at the Game of Work and Business of Life.
The volume of email we’re experiencing is a great boon for mankind. In addition to providing chronic complainers with content to justify their lamentations, it’s forcing us to confront our need for a behavior that’s fundamental and necessary to sanity in the modern world. We actually need to decide what stuff means to us when it shows up rather than when it blows up.
That doesn’t mean that people are automatically and naturally stepping up to the plate. There’s still an almost universal resistance to doing what’s required to keep a minimal backlog of unprocessed inputs. I’ve seen more than 40,000 emails in one inbox. But the pain is mounting, and the cry for solutions grows louder.
Google has taken an interesting and potentially important step in coming to the rescue with the new Priority Inbox functionality they’ve added to Gmail. At first it seems like a practical little enhancement for traditional email management. And when I first got wind of what they had done, my first reaction was, “Oh no, not another way to just keep rearranging and avoiding making decisions or actually doing something!”
But after examining what they’ve done, I have to admit that it’s actually part of a really big idea. (Are these Googlers aware of just how big an idea they’re playing with...dunno!) It’s not a complete solution, but I think it’s an important step. They’ve begun to address two key things in how we manage our focus: (1) what kind of attention should I be paying to something, and (2) once I’ve put that attention on it, what do I do with it?
These are decisions – important ones, to maintain a manageable quota of relevant things in your life. And decision-support is one of the bright open vistas for technology. What attention should I give something to begin with? And once I’ve decided what something means, where do those kinds of things go?
Priority Inbox provides a simple way to determine and filter what email inputs I should pay attention to first, a way to group inputs that need dedicated time and focus, and a way to park the “if I have time and feel like it & might want to do something with…” stuff. It’s also not dictator-ware. You have the ability to customize these simple but important front-end sortings, based upon how you think and work.
For those of you who already are familiar with my Getting Things Done best practices, the new Priority Inbox provides an additional tool for dealing with email efficiently. For someone who is simply lost when it comes to navigating the sea of email overload, it provides a simple but elegant starting point toward the only viable solution: rapid clarification and categorization of potentially meaningful input.
The jury is still out on the effectiveness of the sexy, fuzzy logic Gmail has embedded to determine the importance of emails coming to you, but they’ve made a very cool step in the direction of a big, important idea.
by Ashley Chandler (noreply@blogger.com) at September 02, 2010 01:07 PM
Richard Petty Driving Experience puts Conversion Optimizer in High Gear, winning the Conversion Champion Challenge
by Inside AdWords Crew (noreply@blogger.com) at September 02, 2010 11:56 AM
SVG documents searchable on Google
Just a heads up that it should now be easier for users to find SVG files when searching on Google. That’s right, we’ve expanded our indexing capabilities to include SVG. Feel free to check out our Webmaster Help Center for the complete list of file types we support, and our Webmaster Blog for more information on our SVG announcement.
by Mike Marchak (noreply@blogger.com) at September 02, 2010 11:14 AM
The Armchair Traveler
[Please note, some images in this post may not be available in full view to users outside of the United States.]
Now that it’s early September and we’re officially in the dog days of summer, what better way to spend this hot, sultry period than to take a refresher and travel to exotic lands afar? Even if you’re working through the summer or are more of a staycationer, you can take a trip around the world by exploring different countries through Google Books!
Courtesy of books scanned via our library project, anyone can stroll through China, experience ninety days' worth of Europe or get to know South America. And if you’re feeling a little fantastical, you can leave Kansas behind and head off with Dorothy to explore the land of Oz.
With the plethora of travel-related books available in full view on Google Books, you can explore the world and be visually enlightened with sights from afar from the comfort of your couch and a frosty glass of lemonade!
Check out the beautiful Flower Pagoda in Canton, China:
Swing by the Uffizi Gallery in Florence to admire the Birth of Venice in Italy and the Italians by Edward Hutton:
See London through Herbert Fry’s eighteen bird's-eye views of the principal streets, or be a Wanderer in Paris experiencing the lovely cafés, museums and walks down rue de l'hôtel de ville:
And while you're there, why not visit the Arc De Triomphe De l’Etoile?
If you’re more of a nature-lover, hitch up your wagon of books via My Library on Google Books and set off on the Oregon Trail and imagine wildflowers, horseback riding, and gorgeous sunsets on plains via first-hand experiences penned by Francis Parkman, or if you’re feeling really adventurous, literally "book" yourself an around-the-world experience by traveling alongside Jules Verne for Five Weeks in a Balloon. For an intellectual dos of scientific observations, you can travel from Chile to Argentina and back again with Charles Darwin's Voyage of the Beagle.
After you return from your incredible journeys, you can easily show other readers your virtual trip by sharing images you found interesting. Blog interesting images using our Share This Clip feature in Google Books, and share your bookshelf with family, friends, or the world!
by Inside Google Book Search (noreply@blogger.com) at September 02, 2010 10:49 AM
A Global Greeting
Members of the AdSense team from all over the world say hello from Mountain View, CA!
by Inside AdSense Team (noreply@blogger.com) at September 02, 2010 10:35 AM
Simplifying our IT - The Richmond Group goes Google
Editor's note: Continuing our “Going Google Everywhere” series, we’ve invited Mark Burgess, IT Director of The Richmond Group - a UK based finance company with 350 employees and the recipient of numerous awards for growth, innovation and employee workplace. They migrated to Google Apps in January 2010 with the support of Insight, a leading global single source provider of IT products and services. Learn more about other organizations that have gone Google on our community map.
When I look back at the decision we made 12 months ago to migrate away from Microsoft Outlook and Microsoft Exchange, it was primarily to solve some of the common problems that come with rapid business expansion – our business has grown at over 50% each year for the past seven years. Reaching mailbox quotas were a way of life, disk capacity limits had been exceeded more than once, we had servers to patch, maintain and backup and it was all distracting us from doing what we do well – creating innovative and unique financial products for our customers.
In January 2010 The Richmond Group went Google. With support from our account manager Brinder Bhamra and the rest of the Google Apps team at Insight, a Google Apps Authorized Reseller, we migrated 350 users away from Microsoft Outlook and into the cloud with Google Apps. While I wish some of the Microsoft Exchange migration tools existed then that are available now, the migration went well and it didn’t take long for users to embrace the new system available to them.
During the migration we concentrated specifically on email, calendar and contacts. With users spread across several sites, Google Talk soon became invaluable, improving real-time communication and helping to speed up decision-making. Being able to access our email from any web connected PC, easily search and find our emails, and benefit from threaded conversations has made managing our emails a whole lot easier!
It’s quite exciting to see the product evolve week by week, rather than every three years which is what we were used to from our previous email solution. Highlights for me have been the rich collaboration that is now possible in Google Docs, contextual gadgets in Gmail and more recently the Google Apps Marketplace. It has really got me thinking about how we can integrate with Google Apps and launch our own applications in the Marketplace. Then, in addition to saving money on our email and collaboration systems, we could build new revenue streams as well!
by Ashley Chandler (noreply@blogger.com) at September 02, 2010 10:19 AM
Back to the future: two years of Google Chrome
(Cross-posted from the Google Chrome Blog)
Watching the 1985 classic Back to the Future last night, I was struck by how much things can change with time. The main character Marty McFly travels 30 years back in time, only to find that his house hadn’t been built yet, skateboards hadn’t been invented and nobody had ever heard rock ‘n roll.
Looking back today on Chrome’s second anniversary, it’s amazing to see how much has changed in just a short time. In August 2008, JavaScript was 10 times slower, HTML5 support wasn’t yet an essential feature in modern browsers, and the idea of a sandboxed, multi-process browser was only a research project. All browsers have come a long way in the last two years and the web has become much more fun and useful.
Since Chrome’s first beta launch for Windows, we’ve brought our Mac and Linux versions up to speed, and continued to make the browser faster, simpler, and safer across all three platforms. We’ve also introduced a boatload of features, including a more customizable New Tab page, browser themes, side-by-side view, password manager, better privacy controls, built-in Adobe Flash Player, Autofill, automatic translation, HTML5 capabilities and synchronization of various settings such as bookmarks, themes, extensions and browser preferences—just to name a few. Finally, there are now more than 6,000 extensions in our gallery to enhance your browsing experience.
Behind the scenes, we continue to extend the security features that help you browse the web more safely. This includes Chrome’s Safe Browsing technology—which serves as a warning system if you’re about to visit a site suspected of phishing or hosting malware; Chrome’s auto-update mechanism—which helps ensure that the browser is always up-to-date with the latest security updates; and the browser’s “sandbox”—an added layer of protection which prevents malicious code on an exploited website from infecting your computer.
Today, we’re releasing a new stable version of Chrome that is even faster and more streamlined. Chrome is now three times faster than it was two years ago on JavaScript performance. We’ve also been working on simplifying the “chrome” of Chrome. As you can see, we took the already minimalist user interface and stripped it down a bit more to make it easier to use. We combined Chrome’s two menus into one, revisited the location of the buttons, cleaned up the treatment of the URL and the Omnibox, and adjusted the color scheme of the browser to be easier on the eyes.
Sliding back into Doc Brown’s DeLorean and setting the dial ahead by a few months, we have more in store for Chrome. As always, we’re hard at work on making Chrome even faster, and working on ways to improve graphics performance in the browser through hardware acceleration. With the Chrome Web Store, we hope to make it much easier to find and use great applications on the web. We also ratcheted up the pace of our releases so that we can get new features and improvements to everyone more quickly.
If you haven’t tried Chrome recently, we invite you to download our new stable version today at google.com/chrome. For those of you who have been using Chrome, thanks for a great second year! We hope that Chrome has made your life on the web even better, and look forward to the next year.
by A Googler (noreply@blogger.com) at September 02, 2010 08:25 AM
Tell the World What You Have In Stock With Google Local Shopping
One weekday evening a few weeks before our son was born, my wife commissioned me to find a box of raspberry red leaf tea for the delivery. I promptly drove to the nearest grocery store, which has an awe-inspiring wall of tea. After diligently scanning the wall and not finding the tea, I began to wonder if it even existed. Was the similarly-labeled raspberry tea the same thing? What about red leaf tea? Stumped, I pulled out my phone and looked up "raspberry red leaf tea" on Google. Beneath the "Shopping results," I saw a red map marker for a nearby Vitamin Shoppe and a link, "In stock nearby," next to a picture of Alvita Raspberry Red Leaf Tea. I hopped back in the car, and 15 minutes later had accomplished my mission. Two weeks later, my wife accomplished her much more important mission and we welcomed Benjamin, a healthy and happy baby boy, to our family.
Since we announced the Local Shopping inventory beta some months ago, we have received great user feedback on the feature, and retailers have been clamoring to take part. Today, we’re making public our help documentation for participation. Please take a moment to review those documents, and if you’re interested, fill out the local shopping interest form. While we won’t be able to accept all retailers who apply, we will keep your name on file if we can’t take you at this time. Please note that excellent Product Search data quality is a prerequisite for participation, so make sure that you are submitting an accurate and complete data feed, including unique product identifiers. Additionally, to take part you’ll need to have your stores listed on Google Places, so make sure you have submitted and verified your store listings.
by Vivek Tata (noreply@blogger.com) at September 01, 2010 08:37 PM
Towards Energy-Proportional Datacenters
This is part of the series highlighting some notable publications by Googlers.
At Google, we operate large datacenters containing clusters of servers, networking switches, and more. While this gear costs a lot of money, an increasingly important cost -- both in terms of dollars and environmental impact -- is the electricity that drives the computing clusters and the cooling infrastructure. Since our clusters often do not run at full utilization, Google recently put forth a call to industry and researchers to develop energy proportional computer systems. With such systems, the power consumed by our clusters would be directly proportional to utilization. Servers consume the most electricity, and therefore researchers have responded to Google’s call by focusing their attention towards servers. As the servers become increasingly energy proportional, however, the “always on” network fabric that connects servers together will consume an increasing fraction of datacenter power unless it too becomes energy proportional.
In a paper recently published at the International Symposium on Computer Architecture (ISCA), we push further towards the goal of energy-proportional computing by focusing on the energy usage of high-bandwidth, highly-scalable cluster networking fabrics. This research considers a broad set of architectural and technological solutions to optimize energy usage without sacrificing performance. First, we show how the Flattened Butterfly network topology uses less power since it uses less switching chips and fewer links than a comparable-performance network built using the more conventional Fat Tree topology. Second, our approach takes advantage of the observation that when network demand is low, we can reduce the speed at which links transmit data. We show via simulation, that by tuning the speeds of the links very rapidly, we can reduce power consumption with little impact on performance. Finally, our research is a further call to action for the academic and industry research communities to make energy efficiency, and energy proportionality in particular, a first-class citizen in networking research. Put together, our proposed techniques can reduce energy cost for typical Google workloads seen in our production datacenters by millions of dollars!
by Research Admin (noreply@blogger.com) at September 01, 2010 02:41 PM
Model the world with Google SketchUp 8
It’s been 10 years since the first version of Google SketchUp was released, and there are more people modeling in SketchUp now that we ever could have imagined—over a million of you a week, in fact. That’s a pretty humbling number of 3D model makers.
People around the world are modeling everything—from a new design for their kitchen to entire cities in Google Earth. For our small part in this global phenomenon, I’m proud to announce that SketchUp 8, the next major version of our 3D modeling tool, is available for download today. We’ve added significant new geo-modeling capabilities that leverage Google’s vast collection of geo-spatial data to make it quicker, easier and more fun than ever to build models of the world around us.
Head on over to our website for the whole story, or just grab yourself a new build and get back to modeling.
by A Googler (noreply@blogger.com) at September 01, 2010 12:00 PM
Back-to-Basics: How much mobile traffic do you get?
by Alden DeSoto (noreply@blogger.com) at September 01, 2010 11:17 AM
Identify new opportunities in your AdWords account with the Opportunities tab
In case you’re not familiar with the Opportunities tab, it’s designed to help you discover ways to potentially improve your campaign's effectiveness by providing keywords, keyword bids, and budget ideas. These ideas are specifically catered for your account based on your campaign's past performance and may help increase your AdWords return on investment.
Our newly added course will help you learn to use the Opportunities tab to its full potential. You’ll also hear stories from other advertisers who have used the Opportunities tab to extend their advertising reach and improve their account performance.
Click on the country flag most appropriate to you to watch this course now:
by Inside AdWords crew (noreply@blogger.com) at September 01, 2010 11:04 AM
Google now indexes SVG
Webmaster Level: All
You can now use Google search to find SVG documents. SVG is an open, XML-based format for vector graphics with support for interactive elements. We’re big fans of open standards, and our mission is to organize the world’s information, so indexing SVG is a natural step.
We index SVG content whether it is in a standalone file or embedded directly in HTML. The web is big, so it may take some time before we crawl and index most SVG files, but as of today you may start seeing them in your search results. If you want to see it yourself, try searching for [sitemap site:fastsvg.com] or [HideShow site:svg-whiz.com]
If you host SVG files and you wish to exclude them from Google’s search results, you can use the “X-Robots-Tag: noindex” directive in the HTTP header.
Check out Webmaster Central for a full list of file types we support.
by Maile Ohye (noreply@blogger.com) at September 01, 2010 12:30 AM
Get design tips to boost the impact of your display ad
by Inside AdWords Crew (noreply@blogger.com) at August 31, 2010 05:34 PM
Email overload? Try Priority Inbox
(Cross-posted from the Gmail Blog)
People tell us all the time that they’re getting more and more mail and often feel overwhelmed by it all. We know what you mean—here at Google we run on email. Our inboxes are slammed with hundreds, sometimes thousands of messages a day—mail from colleagues, from lists, about appointments and automated mail that’s often not important. It’s time-consuming to figure out what needs to be read and what needs a reply. Today, we’re happy to introduce Priority Inbox (in beta)—an experimental new way of taking on information overload in Gmail.
Gmail has always been pretty good at filtering junk mail into the “spam” folder. But today, in addition to spam, people get a lot of mail that isn't outright junk but isn't very important—bologna, or “bacn.” So we've evolved Gmail's filter to address this problem and extended it to not only classify outright spam, but also to help users separate this "bologna" from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.
Priority Inbox splits your inbox into three sections: “Important and unread,” “Starred” and “Everything else”:
As messages come in, Gmail automatically flags some of them as important. Gmail uses a variety of signals to predict which messages are important, including the people you email most (if you email Bob a lot, a message from Bob is probably important) and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better at categorizing messages for you. You can help it get better by clicking the 
or 
buttons at the top of the inbox to correctly mark a conversation as important or not important. (You can even set up filters to always mark certain things important or unimportant, or rearrange and customize the three inbox sections.)
After lots of internal testing here at Google, as well as with Gmail and Google Apps users at home and at work, we’re ready for more people to try it out. Priority Inbox will be rolling out to all Gmail users, including those of you who use Google Apps, over the next week or so. Once you see the "New! Priority Inbox" link in the top right corner of your Gmail account (or the new Priority Inbox tab in Gmail Settings), take a look.
by A Googler (noreply@blogger.com) at August 31, 2010 04:44 PM
Upcoming Free Webinar: Increase ROI with Enhanced CPC
A couple weeks ago, we announced the launch of Enhanced CPC, a new automatic bidding feature designed to increase your conversions and return on investment in your Max CPC campaigns.
We’d like to invite you to a free webinar hosted by members of the product development team to learn more about Enhanced CPC. Specifically, we’ll discuss:
- How Enhanced CPC works and benefits your campaign performance
- How Enhanced CPC complements your current bidding strategy, including 3rd party bid management solutions
- Key differences between Enhanced CPC and Conversion Optimizer and how to select the best bidding option for your campaign
Posted by Dan Friedman, Inside AdWords crew
by Inside AdWords crew (noreply@blogger.com) at August 31, 2010 03:58 PM
Work better across time zones with Google Calendar
Collaborating with colleagues from various teams in different offices is a daily facet of my work. I am based in Zurich, Switzerland, and many of the people I interact with are in California, USA, which is nine hours behind. Oftentimes I find myself invited to attend meetings that happen late in my evening, which proves that coordinating across time zones can be a challenge.
At Google we want to help you maintain a healthy work/life balance, so today we’re launching a set of new features that will improve your experience whether you’re scheduling across time zones or just across the hall.
Setting Up Working Hours
For Google Apps users, the new ‘Working hours’ setting allows you to configure the hours that suit your schedule, as you can see in the screenshot below:
Users setting up an event will be able to see your working hours clearly marked in your calendar in the event creation page. They will also be warned if they schedule an event outside your working hours. For example, when someone in California is scheduling an appointment with me for 11am their time, they will see a warning like this:
Find a Time, Make it Recurring
The new "Find a Time" tab on the event scheduling page lets you view your coworkers’ schedules at-a-glance and choose the best time for a meeting. This is especially helpful for scheduling events with a large number of attendees, particularly if they are spread out geographically. Also in the event scheduling page, we’ve launched a simpler interface for setting recurring meetings with a small window that appears when you select the “Repeats” check box. For Google Apps customers with the administrative control panel option set to “enable new pre-release features” users will automatically see these new changes to the event editor.
We’ve also made a number of changes on the back-end that improve the performance, consistency, and extensibility of Calendar, which we’ve announced on our Gmail blog today. Enjoy your meetings, now with fewer time zone scheduling hassles!
Update (8/30): While rolling out the new calendar features last week we identified a potential issue that caused us to delay the update. We are working to launch these new feature to users on domains that do not utilize the Google Calendar Connector (GCC) service early this week and we are working on supporting GCC users in the near future.
by Jeremiah Dillon, Google Apps Marketing Manager (noreply@blogger.com) at August 31, 2010 02:06 PM
Introducing Blogger Stats
Just in time for our eleventh birthday, we are excited to introduce Stats for Blogger. First launched to Blogger in Draft back in July, Blogger Stats is a cool real-time stats service that's fully integrated with Blogger; you don't need to do anything to enable it for your blog. You can find the new Stats tab on your blog’s dashboard—go ahead and take it for a spin!
Feature Highlights
Stats is an important piece of the blogging puzzle, as it allows you to track your blog's traffic and find out exactly what your audience is looking for. As such, integrated, real-time stats has been one of the most frequently requested features from our users. You can find more information about Blogger Stats in our earlier announcement; meanwhile, here are some quick highlights for you.
- Real-time tracking. Each time your blog is viewed, you can see the change on your stats almost immediately
- Insights about your audience. Top search keywords, countries, browsers, and more
- Great user interface. Beautiful, easy-to-read graphs and charts
Updates
After our initial launch to Blogger in Draft, we had some very helpful feedback and suggestions from you. Based on them, we’ve made improvements including the following:
Self-view exclusion. Some of you wanted Blogger Stats to exclude your own pageviews, and now there’s an option for that: On Stats | Overview, click on the “Don’t track your own pageviews” link (it’s on the right side, under the pageview summary) and select the “Don’t track my pageviews” option. We’re also now excluding traffic coming from Blogger admin pages and post Preview, providing more accurate pageview data.- More effective bot traffic filtering. We’ve made several improvements to detect “bots” (the non-human visitors, such as crawlers) including extending our list of known “bots” to provide more accurate pageviews from real visitors.
- Internationalization. Blogger Stats is now available in more than 40 languages.
We hope you like Blogger Stats. By the way, there must be something good about August—not only is it our birth month, we’ve gone from four Admin Dashboard tabs to six, just this month alone! (The other new tab we’ve added this month was the Comments tab, which was another highly requested feature.) We still have some more ground to cover, but just wanted to say we’re working really hard to deliver the features you’ve wanted to see on Blogger. Looking forward to seeing you all at the upcoming Meetup!
by Chang Kim (noreply@blogger.com) at August 31, 2010 11:18 AM
Online publishers: growing the display advertising pie
This is the latest post in our series on the future of display advertising. Today, director of product management Jonathan Bellack looks at our efforts to help online publishers generate more advertising revenue - Ed.
For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers can maximize their returns, everyone benefits from more vibrant online content and websites. But the pace of change in the industry can be intimidating—how can a publisher keep up with what’s new, let alone grow their business?
We believe that the new technology we’re developing to make display advertising work better will help to grow the display advertising pie for all publishers, by orders of magnitude. We shouldn’t be asking how publishers can eke another 5 or 10 percent out of display advertising in the next few years. We should be looking at how the industry can double or triple in size.
We’ve previously described our three core display ad products for publishers:
- AdSense, which places the most valuable, relevant ads on our partners’ websites, without the publishers having to sell the ad space themselves;
- DoubleClick for Publishers, our ad serving platform, which maximizes the value of ad space that publishers have directly sold themselves;
- DoubleClick Ad Exchange, a real-time auction marketplace, which maximizes large publishers’ overall returns, by "dynamically allocating" the highest value ad, whether directly sold, or indirectly sold through an ad network.
1. Making life more efficient
For most large publishers, directly sold ads (ads sold by their own sales force) comprise the vast majority of their ad revenues. But today, selling and managing these ads is frustrating, expensive and often involves tedious manual processes.
Imagine a TV network that receives TV commercials in 100 different formats, languages, lengths and video dimensions, and then has to manually convert, translate and edit them all, then manually count the number of TV sets on which the ad appeared before sending a bill. Sounds crazy, right? Well, that scenario is far less challenging than what most large online publishers face today with display advertising. Today, across the industry, for every dollar spent on display advertising, 28 cents is eaten up in administrative costs. If we can reduce that proportion, it would mean a lot more money going to publishers.
Things like new standards for video ad serving and systems that connect buyers and sellers are helping publishers support the most engaging and creative ads across their sites. But there are quantum leaps to come in this area, for small and large publishers. Think of a political candidate who is seeking donations on his or her website—the candidate can receive money in seconds. Imagine if publishers—even the smallest website—had tools that enabled advertisers to click a button on their site to upload an ad, let them pay for it with a credit card, and then deliver this ad—through the publisher’s ad server—within minutes. This sort of “immediate ad” will become possible as ad serving technology continues to simplify the process of buying and selling ad space.
2. Total revenue management
AdSense selects the most valuable ad for publishers from a large number of ad networks, to maximize ad revenues every time a page loads.
New ad serving and “dynamic allocation” technology, like the DoubleClick Ad Exchange, is emerging that enables ad revenues to be maximized across both directly and indirectly sold ad space, ad impression by ad impression, using real-time prices. Second by second, across millions of ad impressions, this can meaningfully boost major publishers’ revenues. Using this technology, the average price that a publisher receives for ad space sold through the Ad Exchange is more than 130 percent higher than the average price of ad space sold directly to ad networks. In fact, without this type of dynamic allocation across sales channels, a publisher’s revenues can never truly be maximized.
In years to come, this true revenue maximization can get even smarter. There’s no question that delivering the right ad to the right user at the right time delivers better results. We have years of experience in doing this with search and text ads; we’re now bringing that experience to the world of display. This means investing in a smarter ad server that can automatically learn where and when a given ad will get the best response, as well as manage delivery to deliver those improved results for publishers. This new ad server can even anticipate a publisher’s future events and adjust delivery accordingly—for example, if traffic drops off every weekend, the ad server can automatically speed up during the week to keep everything moving smoothly.
3. More insight and control
Our vision is to provide all publishers the smartest possible advertising system that can give them knowledge and control of everything going on with their ad business. The vision is already becoming a reality: the upgraded DoubleClick for Publishers platform offers publishers 4,000 times more data than its predecessor. And in recent years, we’ve been constantly adding new reporting options for our AdSense partners.
By putting publishers in firm control and empowering them with more data, reports and controls (for example, over what advertisers and ad networks they allow), they’ll be able to make fully informed decisions about ad space forecasting, segmentation, targeting, allocation and pricing. This helps them to extract the maximum value from their sites and uncover new advertising opportunities—the gold that’s buried under their own sites.
4. Betting on openness
An open ecosystem drives meaningful results for publishers. When a wide range of buyers can bid for a publisher’s ad space, through an advertising exchange or network, this creates more competition for that ad space, while giving publishers choice over whose ads they want to appear. On the DoubleClick Ad Exchange, an enormous number of advertisers, belonging to over 50 ad networks, compete for publishers’ ad space. Of course, at the same time, we’re also providing publishers robust technologies and controls that can block any unwanted ads or networks.
Similarly, we believe that one of the best ways to encourage innovation is to open code to the web developer community. Look at the incredible mashups that have been created through the Google Maps API, or the range of mobile devices that have been created from our open source Android code.
This same approach can generate significant advantages for publishers. When we rolled out the upgraded DoubleClick for Publishers, we launched a new public API. This gives publishers and developers the tools to drive innovation and deliver value-adding “advertising apps” for publishers—like inventory analysis, sales workflow tools and more—without having to build an ad server from scratch. This will help drive the next generation of better, more valuable ad innovations.
5. Everything is going to be “display”
Display advertising is about much more than ads in web browsers. People are watching video, reading newspapers, magazines, books and listening to digital music at an ever-increasing rate. They’re turning to a plethora of new devices—smartphones, tablets, e-readers and even video game consoles. We’ve designed our platform, and are continuing to invest in it, to give publishers a single base that can deliver ads into this expanding world—including streaming video, mobile ad delivery and more.
Looking forward, what we call “display” today will just be “advertising”—a single platform that can coordinate an advertiser’s campaign across streaming audio ads in car stereos, interactive mobile experiences on smartphones, and HD video ads on set-top boxes. Imagine if that single platform could optimize the campaign, automatically delivering the best-performing ads, best returns and best mix, across all those platforms. That’s the future we envisage.
An exciting time ahead
We’re unapologetically optimistic about the future of display advertising for online publishers. There’s great innovation taking place in this area that will make the current landscape look primitive within a few years. We’ll keep working hard to help all publishers take advantage of these opportunities.
by A Googler (noreply@blogger.com) at August 31, 2010 11:00 AM
Email overload? Try Priority Inbox
Information overload is a reality of the modern workplace. The average corporate worker sends and receives more than 150 messages per day1, an email deluge of varying importance: key project updates from colleagues, requests from higher-ups, appointment reminders, and automated mail that’s often much less important. With so much information to process, simply figuring out what needs to be be read and what needs a reply takes up a lot of time. Today, we’re excited to introduce Priority Inbox Beta in Gmail, an experimental new way of reducing information overload.
Priority Inbox is a new view of your inbox that automatically helps you focus on your most important messages. Gmail has always kept spam messages out of your inbox, and now we’ve improved Gmail’s filter to help you see the emails that matter faster without requiring you to set up complex rules.
Here’s how it works: Priority Inbox splits your inbox into three sections: “Important and unread,” “Starred,” and “Everything else”:
Messages are automatically categorized as they arrive in your inbox. Gmail uses a variety of signals to predict which messages are important, including the people you email most and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better. You can improve the ranking in Priority Inbox by clicking the 
buttons at the top of the inbox to mark conversations as important or not important.
As a result, your inbox is better organized, and you can spend your time addressing your most important emails right away. When we tested Priority Inbox at Google, we found that people spent 6% less time on email after enabling this feature. This translates to a week’s worth of time saved each year for information workers who typically spend 13 hours per week on email today!2
Luke Leonhard, Web Services Manager for Brady Corporation, says “Like many of our users, I get over a hundred messages each day. Priority Inbox saves me time by displaying emails in order of importance, letting me process them more efficiently than before. The time I save can then be spent on new projects that add value to Brady rather than managing my inbox.”
Over the next week, we’ll be rolling out Priority Inbox settings to users in organizations with the “Enable pre-release features” option selected in the Google Apps control panel.
Helping users manage lots of information has always been a core goal of Gmail, and we’re excited to see how Priority Inbox helps users in organizations mitigate information overload and get to important messages faster.
1. “Email Statistics Report, 2009-2013”, The Radicati Group, Inc, 2009
2. “Hidden Costs of Information Work in the Enterprise Exposed in New IDC Progress Report”, IDC, 2009
by Hicham Alaoui (noreply@blogger.com) at August 30, 2010 09:43 PM
23 walls of Googley
A couple months ago while visiting our London office, I noticed a really cool Google logo on the wall. It was a mosaic of photos of London that had been created by a product manager named Clay Bavor and a team of Googlers (in fact, Clay wrote about it). As a few of us admired the wall, we thought there must be other Googlers who could create something equally cool and fun. So we cooked up a little contest for the product management team: create your own version of a “Googley Art Wall” and the team with the best entry wins a nice dinner out and a donation to the charity of its choice.
When we announced the contest, we weren’t sure if we’d get enough entries to make it interesting. Within minutes of seeing the announcement, however, Lorraine Twohill (head of marketing) and Claire Hughes Johnson (head of online sales) both asked if it was OK for their teams to enter too. Soon Googlers from offices and teams around the world were doing their best to create beautiful, creative and Googley “art walls,” on small budgets and their own time.
Seven weeks later, 23 teams from 12 offices across eight countries submitted videos and photographs of their work. The entries were so universally good that the judges couldn’t limit themselves to picking just one winner. The grand prize went to “Rubik’s Cubes Galore!”, a giant Google doodle meticulously composed of 850 Rubik’s Cubes, created by practically the entire Taipei office. We also named four runners-up: from Mountain View, a “Periodic Table of Google Elements,” a colorful collection of facts and stats about Google and the Internet arranged as a giant periodic table; the “Google Paris Metro Station,” a Metro stop built right inside the Paris office; the “Shanghai Interactive Wall,” a magnetic wall with 63 moveable tiles; and in Dublin, the “Google FoosWall,” a super-sized foosball table with handmade players that spell Google. Watch the video to see the making of these winning walls, along with the finished products.
People sometimes ask me to define “Googley.” Now I can just tell them to walk by any of the newly decorated walls (you should too, if you happen to visit a Google office). This is what happens when you give Googlers a little space—and paint guns, a wood shop, litter scraps from micro-kitchens, stained glass, LEDs, dried beans, colorful plastic balls, antique furniture—or just about anything else they can get their hands on, apparently. They create incredible things.
by A Googler (noreply@blogger.com) at August 30, 2010 08:06 PM
Box.net goes Google: platform integration and real-time collaboration
Editors note: As part of our Going Google Everywhere series, today's guest blogger is Jen Grant, VP of Marketing at Box.net, a Palo Alto-based start-up that helps businesses collaborate, share, and manage all their content online. Learn more about other organizations that have gone Google on our community map.
When I joined Box.net a few years ago, we weren’t using a web-based email and calendaring solution, despite being "born in the cloud." At first I POP-ed my email into my personal Gmail (insert groans from IT here). But as the company grew from 40 to 100, it wasn't hard to convince our IT guru, Jeff, that a move to Google Apps would be best for productivity...and his sanity.
Today, we no longer use our in-house system that required a lot of maintenance and back-ups. Instead we’re heavy users of the Google Apps. We use Gmail, Google Talk and Google Calendar to keep track of our busy schedules and stake out precious conference rooms. And since we’ve grown pretty quickly, being able to collaborate on projects using Google Docs has helped us to work together across our larger teams. Plus, since the launch of the Google Apps Marketplace, the Box and Google Apps platforms are integrated, resulting in the seamless connection of Box's cloud content management solution with Google Apps. We like to think that the two services were a match made in heaven...or at least the clouds :) Check out our snazzy video about the integration.
The Box-Google Apps integration helps us work faster and more efficiently. Being able to collaborate across departments as we've grown has been essential. My favorite part is the ability to create a Google doc in a Box folder. I get the real-time collaboration of Google Docs and can also assign my CEO a task to approve the final version. Plus our security-sensitive VP of Tech Ops is happy because he can now report on who's got access to which files in Google Docs. And everyone can access and link to their Box files from Gmail. Peanut butter and chocolate.
Thanks to our move to Google Apps, I'm happy to report that as a service and company, Box operates fully in the cloud. Now that the Box team is hooked on Google Apps, none of us can imagine life without it.
by Ashley Chandler (noreply@blogger.com) at August 30, 2010 04:58 PM
Share your story with the new Google Translate
With today’s functional and visual changes we wanted to make it simpler for you to discover and make the most of Google Translate’s many features and integrations. For example, did you know that you can search across languages on Google using Google Translate? Or that you can translate incoming email in Gmail or take Google Translate with you on your phone? We’ve added all these tips on the new Do more with Google Translate page. You can also see some of these tips rotating on the new homepage.
We’ve also created an Inside Google Translate page, where you can learn how we create our translations. Is it the work of magic elves or learned linguists? Here Anton Andryeyev, an engineer on our team, gives you the inside scoop:
It’s always inspiring for us to learn how Google Translate enables people to break down communication barriers around the world. Lisa J. recently shared with us how she uses Google Translate to stay in touch with her grandparents. “I moved to the U.S. from China when I was six,” Lisa told us, “so I speak both English and Chinese fluently but I’m not very good at reading the complex Chinese alphabet.” When she gets an email from her grandparents in China, Google Translate helps her understand the sentences she can’t quite read. She also uses Google Translate when she’s writing her response. “I use Google Translate to make sure I’m using the right character in the right place,” she explained.
Do you use Google Translate to stay in touch with distant relatives? Read foreign news? Or make the most of your vacation? We’d love to hear from you, and invite you to share your story with us. Who knows, we might feature your story on the Google Translate blog!
by A Googler (noreply@blogger.com) at August 30, 2010 04:21 PM
Google to Present at the Citi Technology Conference*
by GooglePR (noreply@blogger.com) at August 30, 2010 02:00 PM
Fullscreen and more!
As Google Reader is all about reading, we thought we should give our users a chance to maximize their screen space whenever possible... thus fullscreen mode was born. You can toggle the fullscreen mode through the 'f' key. Additionally, you can use 'shift + u' to show and hide the navigation panel so you can easily change what you're reading without leaving fullscreen mode.
Eagle-eyed viewers might have also noticed we've added a new category to the trends page: clicked trends - now you can see which sources you click on the most.
And finally, something many of you have asked for before...we now show you your lifetime read item count. That's right. Every. Single.* Item.**
*Only things you've scrolled by, or clicked on - doesn't count mark all as read.
**Okay, that's not quite accurate - once you hit around 300K (which we know some of you are already over) we stop counting for performance reasons. Consider that "beating the game".
by Arif Siddiquee (arif.pasha@gmail.com) at August 30, 2010 12:57 PM
More advertiser control on YouTube
Similarly, you might run a keyword-targeted campaign on bakery-related keywords and exclude whole channels that you don’t feel suit your audience. So if FoodNetworkTV has videos centered mostly around cooking meat dishes, you have the controls to prevent ads from showing on that channel and specific videos.
by Inside AdWords crew (noreply@blogger.com) at August 30, 2010 12:25 PM
AdSense email preferences: Get the most from your account and from Google
Have you checked your AdSense email preferences lately? If not, you may be missing out on important information and special offers without realizing. Take a minute to log in and update your email preferences under the ‘My Account’ tab.
Want to be invited to upcoming events like AdSense In Your City? Make sure you check the box next to Special Offers when you edit your email preferences so you can stay up-to-date with giveaways and other special programs in your area.
Want tips from the AdSense team for how to earn more with your AdSense account? Check Customized help and performance suggestions and/or Newsletters so we can offer personalized guidance to improve performance and maximize your revenue.
Want to help us improve AdSense by testing out features like the new AdSense interface? Check Google Market Research and you’ll be able to share your valuable feedback with us through surveys and beta tests.
Want promotions and key updates for other Google products that can help you grow your AdSense business? Check Information about other Google products and services which may be of interest to you so we can send you news and coupons based on your potential needs.
We want to help you earn more with tips and promotions, invite you to in-person events, and gather your feedback so we can continue to improve AdSense. So log in, update your preferences, and take advantage of the opportunities coming your way from the AdSense team!
by Inside AdSense Team (noreply@blogger.com) at August 30, 2010 10:10 AM
Arcade Fire meets HTML5
What would a music experience designed specifically for the modern web look like? This is a question we've been playing around with for the last few months. Browsers and web technologies have advanced so rapidly in the last few years that powerful experiences tailored to each unique person in real-time are now a reality.
Today we’re excited to launch a musical experience made specifically for the browser. Called “The Wilderness Downtown”, the project was created by writer/director Chris Milk with the band Arcade Fire and Google. Building this project on the web and for the browser allowed us to craft an experience that is not only personalized, but also deeply personal for each viewer. “The Wilderness Downtown” takes you down memory lane through the streets you grew up in. It’s set to Arcade Fire’s new song “We Used to Wait” off their newly released album The Suburbs (which you may be familiar with, especially if you were one of 3.7 million viewers who live-streamed Arcade Fire's concert on YouTube earlier this month). The project was built with the latest web technologies and includes HTML5, Google Maps, an integrated drawing tool, as well as multiple browser windows that move around the screen.
“The Wilderness Downtown” was inspired by recent developments in modern browsers and was built with Google Chrome in mind. As such, it’s best experienced in Chrome or an up-to-date HTML5-compliant browser. You can launch the project and learn more about it on our Chrome Experiments site at www.chromeexperiments.com/arcadefire.
We hope you enjoy it.
by A Googler (noreply@blogger.com) at August 30, 2010 09:09 AM
What do Arcade Fire and HTML5 have in common?
This week, a lot.
Today we’re excited to announce the band Arcade Fire’s new project “The Wilderness Downtown,” an interactive HTML5 music experience that is being showcased on Google’s Chrome Experiments site. The project was created by writer/director Chris Milk with Arcade Fire and Google.
We put everything except the proverbial kitchen sink into this project: It features HTML5 audio, video, and canvas, animated windows with JavaScript controllers, mash-ups with Google Maps and Street View APIs, and an interactive drawing tool. You can take a look at how all this works by viewing the source code.
Check out the project or learn more about the techniques used to make it happen at www.chromeexperiments.com/arcadefire.
We hope you enjoy it.
by A Googler (noreply@blogger.com) at August 30, 2010 09:08 AM
This week in search 8/27/10
This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.
Searches come in many flavors, but it's our job to determine what type of search you're doing once you've clicked your way out of the search box. Whether you're looking for a blog or a business, our goal is to get you the most relevant type of result back to you—fast. Ultimately, it's that combination of relevance and speed that we think will give you the best experience. Here are some of our newest search enhancements:
Improved Blog Search
With the proliferation of specialized blogs all across the web, you'll often find great content on blogs—whether you're planning a trip to Florida, looking to bring home a new golden retriever or learning how to make a delicious Italian dinner. Recently, our blog search team made it much easier to find full blogs about your query, rather than single posts on the topic. This is especially useful if you're looking for bloggers that post on an ongoing basis about the subject of your query. Try it with one of your search queries by clicking "Blogs," then "Homepages," in the left-hand panel of your search results.
Example searches: [tesla car], [google], [android]
A new home for Realtime Search
When we think about relevancy, often what you're looking for may have just happened. It's been more than nine months since we first announced our real-time search features, and this week we gave it a new home at www.google.com/realtime as well as some great new tools to you refine and understand your results. You can use geographic refinements to find updates and news that's happening right near you or in the area of your choice. We also added conversations view, so you can follow a discussion more easily by browsing a full timeline of tweets and seeing how the conversation evolved. And in Google Alerts, you can now create an alert specifically for "updates" to get an email the moment a topic of interest shows up on Twitter or other short-form services.
Realtime Search and updates in Google Alerts are available globally in 40 languages, and the geographic refinements and conversations views are available in English, Japanese, Russian and Spanish.
Example search: [egg recall]
More local results in maps and clickable markers
We made some changes to local results in web search that will help you learn more about the results and save you time by saving you clicks. Starting this week, when you search for places we'll show you all of the results that match your query on the map. Results after the first seven will be shown with small circle markers. This can be very useful in identifying the density of stores and helping you find the right neighborhood to visit. For example, when you search for [fabric stores nyc], you can now easily identify the Garment District:
When you see a result on the map that you like, you can now click directly on the marker (the pin or the circle) and go to Google Maps with that place selected and the "Info" window open. The other results will still be there if you want to explore more places.
Example searches: [fabric stores nyc], [coffee in seattle], [resort near ko samui, thailand]
We hope you find these updates useful. Stay tuned for more in the coming weeks.
by A Googler (noreply@blogger.com) at August 27, 2010 04:51 PM
Analyze Competition live in all English language accounts
by Inside AdWords crew (noreply@blogger.com) at August 27, 2010 12:58 PM
An update on JavaOne
Like many of you, every year we look forward to the workshops, conferences and events related to open source software. In our view, these are among the best ways we can engage the community, by sharing our experiences and learning from yours. So we’re sad to announce that we won't be able to present at JavaOne this year. We wish that we could, but Oracle’s recent lawsuit against Google and open source has made it impossible for us to freely share our thoughts about the future of Java and open source generally. This is a painful realization for us, as we've participated in every JavaOne since 2004, and I personally have spoken at all but the first in 1996.
We understand that this may disappoint and inconvenience many of you, but we look forward to presenting at other venues soon. We’re proud to participate in the open source Java community, and look forward to finding additional ways to engage and contribute.
by A Googler (noreply@blogger.com) at August 27, 2010 11:30 AM
Going Google across the 50 States: Bowery Lane Bicycles in New York rides towards success with Google Apps
Editor’s note: Over the past couple months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies’ Gone Google stories, we decided to talk to Google Apps customers across the United States. Check back each week to see which state we visit next. To learn more about other organizations that have gone Google and share your story, visit our community map. 
Two years ago, Patrick Benard and Sean Naughton completed their first handmade bicycle. Shortly after, they opened Bowery Lane Bicycles in Manhattan with a commitment to having a positive impact on the environment and the local community. Today, they continue to design bicycles for the urban cyclist, build them by hand in New York – in a local factory that uses solar panels to generate 30% of its power – and sell them from their showroom and at city cycling events. Even on the business side, the founders have taken a community approach, working only with local vendors and freelancers.
A year after Bowery Lane Bicycles opened, Michael Salvatore, chief officer of just about everything, was brought on board to help run the business. His first task was to get the company operating and communicating on a more professional level by implementing Google Apps so everyone had @bowerylanebicycles.com email addresses. From experience at previous companies, Michael knew that email addresses were only the beginning and started using Google Apps to improve other business processes. He shares with us how this was done.
“We rely on freelancers and friends located throughout the city to get projects done, and Google Docs makes this possible. Our friends have day jobs so being able to access everything online and collaborate with us in real-time, from anywhere, is not only convenient, it’s essential.
Google Calendar also helps us quickly spread the word among our friends about upcoming cycling and charity events where we’ll need staffing help. We keep a master calendar of all events and send out invites directly from Google Calendar. On the sales end, our showroom is viewed by appointment only, so we use a shared calendar for all of our scheduling.
To track inventory, I use Google forms. When a sale is made the model number of the bicycle purchased and other relevant information is inputted into a form. All the details are then populated directly into my spreadsheet and I can keep track of which bikes are low in inventory and when I need to order more. It’s simple but efficient.
With most of our business software needs taken care of, we can focus on our main goal – manufacturing the best bikes we can. Yes, we’re a small start-up, but we realized early on that successful companies need to be able to communicate quickly and keep track of their business as they expand. We can do just that, thanks to Google Apps.”
by Ashley Chandler (noreply@blogger.com) at August 27, 2010 10:24 AM
A new look for AdSense for content ad units
We're excited to announce a revamped design of three of our AdSense for content ad units! After analyzing publisher site layouts and reviewing requests around the world, we decided to make our formats more space-efficient and visually pleasing by changing the layout of the text. We spent a lot of time experimenting with different possibilities, and we're starting with changes to the following ad units:
- Leaderboard (728x90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)
- Medium and large rectangles (300x250, 336x280): the URL is now in the same line as the title
During testing, the redesigned ads performed extremely well. We'll continue to experiment and innovate on our formats to help you monetize your content, and we encourage you to submit ideas in the comments below.
Update: We've been listening to your feedback and monitoring the performance of the new ad layouts closely as we continue our gradual rollout. After much consideration, we've decided to return to a 3 line layout in the medium rectangle (300x250) so the URLs have more space. Thanks for your input thus far, and we'll continue to investigate ways to improve the performance of your ad units.
Updated on 8/27/2010 by Amy Wu - AdSense Product Manager
by Inside AdSense Team (noreply@blogger.com) at August 27, 2010 09:29 AM
Find out what’s hot on search with the Google Beat
Every day, there are more than a billion searches for information on Google. Have you ever wondered what those searches are about—or whether what you’re searching for also happens to be on the minds of millions of others across the country? We’re introducing a new way to find out—a regular video series called the Google Beat that highlights some of the hottest searches on Google in the U.S.
Using data from Google Trends, Google Insights for Search and some additional tools, the Google Beat will give you a snapshot of some of the topics that prompted people to turn to the web over the past week. You’ve probably seen our previous deep dives into Google search trends, like our annual year-end Zeitgeist and posts here about search trends related to events like the World Cup, the Oscars® and beyond. Searches can be unexpected, and sometimes what’s popular one week could never have been predicted the week before (think of Falcon Heene, last October’s “balloon boy” or Steven Slater). We’re looking forward to seeing what our data will reveal.
Check out this week’s premier video below, and subscribe to the Google Beat YouTube channel to get regular updates. We hope you enjoy.
by A Googler (noreply@blogger.com) at August 27, 2010 07:56 AM
Building your web presence with Google Sites and Google Places
Google Sites makes creating a website as simple as editing a document. With dozens of site templates and new features like horizontal navigation or global footers, you can easily create a site for your team or project and share it with your colleagues, your entire organization, or the world.
We've also seen small and medium sized businesses use Google Sites as a fast and convenient way to build their official web site. Combined with Google Places, Google Sites is a great way for small businesses to start building their presence on the web. To learn more, see our blog post on the Google SMB Blog or go straight to the Getting Started Guide for Google Sites and Google Places.
by Hicham Alaoui (noreply@blogger.com) at August 26, 2010 07:15 PM
Call phones from Gmail
(Cross-posted from the Gmail Blog)
Gmail voice and video chat makes it easy to stay in touch with friends and family using your computer’s microphone and speakers. But until now, this required both people to be at their computers, signed into Gmail at the same time. Given that most of us don’t spend all day in front of our computers, we thought, “wouldn’t it be nice if you could call people directly on their phones?”
Starting today, you can call any phone right from Gmail.
Calls to the U.S. and Canada will be free for at least the rest of the year and calls to other countries will be billed at our very low rates. We worked hard to make these rates really cheap (see comparison table) with calls to the U.K., France, Germany, China, Japan—and many more countries—for as little as $0.02 per minute.
Dialing a phone number works just like a normal phone. Just click “Call phone” at the top of your chat list and dial a number or enter a contact’s name.
We’ve been testing this feature internally and have found it to be useful in a lot of situations, ranging from making a quick call to a restaurant, to placing a call when you’re in an area with bad reception.
If you have a Google Voice phone number, calls made from Gmail will display this number as the outbound caller ID. And if you decide to, you can receive calls made to this number right inside Gmail (see instructions).
We’re rolling out this feature to U.S. based Gmail users over the next few days, so you’ll be ready to get started once “Call Phones” shows up in your chat list (you will need to install the voice and video plug-in if you haven’t already). If you’re not a U.S. based user—or if you’re using Google Apps for your school or business—then you won’t see it quite yet. We’re working on making this available more broadly—so stay tuned!
For more information, visit gmail.com/call.
Update Aug 26: This has now been rolled out to everyone in the U.S. If you don't see the feature yet, try logging out of Gmail and signing back in.
by A Googler (noreply@blogger.com) at August 26, 2010 06:36 PM
Improvements to Realtime Search
The blogosphere is a dynamic environment that changes almost as quickly as the world that we live in. And as access to information becomes more widespread and more immediate, the blogosphere is steadily closing that gap. That’s why the Blogger Team is excited to spread the word about Google’s new improvements to Realtime Search, which provide richer and fresher results than ever before.
From the new Realtime Search homepage, you can search live updates, recently-published blog posts, and news from around the web in brand new ways. Now you can restrict your search to include just updates from a specific geographic region or just nearby you. You can also check out complete conversations from Twitter. You can also now set up custom alerts for Realtime updates to be sent directly to your inbox once a day or week, or as soon as the happen for instant blog post fodder.
For more information about Realtime’s new features, please visit www.google.com/landing/realtime.
by Brett Wiltshire (noreply@blogger.com) at August 26, 2010 06:11 PM
Blogger's 11th Birthday Fiesta is Almost Here
We don’t want to leave the best parties empty-handed, so starting tomorrow we will be sending out some Blogger birthday presents to some of the largest Meetups around the world. We can only send presents to Meetups that have organizers, though, and there’s still lots of fiestas that are organizer-less. It’s super easy and any one can do it, so if you volunteer you may be able to secure presents for your local Meetup.
For those of you who haven’t yet joined one of our Meetups, there’s still time! As a reminder, here’s the important details for the event:
- What: Blogger’s 11th birthday celebration!
- How: Sign up for a Meetup near you or get one going in your town
- Where: Anywhere you are
- Who: Everyone!
- When: Any time on Tuesday, August 31, 2010
- RSVP: http://www.meetup.com/bloggerfiesta
- Comment on our Facebook page
- Tweet using the hashtag #bloggerfiesta
- Post in our Help Forum
- Tag photos in Picasa Web Albums with bloggerfiesta
If you have any questions about the Blogger Fiesta Meetups, head over to our official invitation.
We look forward to our first ever global meetups on the 31st!
by Chang Kim (noreply@blogger.com) at August 26, 2010 05:18 PM
Google Buzz API adds Track and some improvements
https://www.googleapis.com/buzz/v1/activities/track?q=coffee+OR+tea
<errors xmlns="http://schemas.google.com/g/2005">
<error>
<domain>GData</domain>
<code>required</code>
<location type="parameter">postId</location>
<internalReason>Post ID is required.</internalReason>
</error>
</errors>
by A Googler (noreply@blogger.com) at August 26, 2010 03:04 PM
JibJab helps visitors find their online funny bone with Google Site Search
Editor’s note: Today’s guest post comes from Chris Poe, Engineering Director at JibJab Media. JibJab.com is a digital entertainment studio that creates, produces and distributes humorous online content. From offbeat eCards to personalized videos and satirical viral videos, JibJab is on a mission to help more people share more laughs than any other company in the history of the world.
We could all use a good laugh from time to time. Which is why we’re thrilled to announce that, as of today, search on JibJab.com is powered by Google Site Search, making it even easier for our visitors to explore and find their favorite funny items:
In evaluating a website search engine, we chose Google Site Search for its ability to help users find the perfect eCard or video, fast, while allowing our developers to control the look and feel of the results. We also appreciated the fact that Google Site Search provided XML results for full customization of each search query, and gave us a hands-free search solution that requires little-to-no custom maintenance.
This, hopefully, will allow our visitors to find more of what they’re looking for on our site - good laughs!
Posted by: Rajat Mukherjee, Group Product Manager, Google Enterprise
by abishop (noreply@blogger.com) at August 26, 2010 12:29 PM
Google Realtime Search: a new home with new tools
When we first introduced our real-time search features last December, we focused on bringing relevance to the freshest information on the web. Our goal was to provide real-time content from a comprehensive set of sources, integrated right into your usual search results. Today we’re making our most significant enhancements to date, giving real-time information its own home and more powerful tools to help you find what you need. Now you can access Google Realtime Search at its own address, www.google.com/realtime (the page is rolling out now and should be available soon. Use this link if you want to try out the new features right away).
On the new homepage you’ll find some great tools to help you refine and understand your results. First, you can use geographic refinements to find updates and news near you, or in a region you specify. So if you’re traveling to Los Angeles this summer, you can check out tweets from Angelenos to get ideas for activities happening right where you are.
In addition, we’ve added a conversations view, making it easy to follow a discussion on the real-time web. Often a single tweet sparks a larger conversation of re-tweets and other replies, but to put it together you have to click through a bunch of links and figure it out yourself. With the new “full conversation” feature, you can browse the entire conversation in a single glance. We organize the tweets from oldest to newest and indent so you quickly see how the conversation developed.
Finally, we’ve also added updates content to Google Alerts, making it easy to stay informed about a topic of your choosing. Now you can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services. Or, if you want to manage your email volume, you can set alerts to email you once per day or week.
Check out our demo video of the new features and quick tips on how to use them:
You can access Realtime Search by typing www.google.com/realtime directly into your browser, or clicking the “Updates” link in the left-hand panel of your search results. Set up your Google Alerts at www.google.com/alerts. Realtime Search and updates in Google Alerts are available globally in 40 languages, and the geographic refinements and conversations views are available in English, Japanese, Russian and Spanish. The features are rolling out now, but you can use this link to see them right away.
by A Googler (noreply@blogger.com) at August 26, 2010 11:59 AM
Call phones from Gmail
(Cross-posted from the Gmail Blog)
Gmail voice and video chat makes it easy to stay in touch with friends and family using your computer’s microphone and speakers. But until now, this required both people to be at their computers, signed into Gmail at the same time. Given that most of us don’t spend all day in front of our computers, we thought, “wouldn’t it be nice if you could call people directly on their phones?”
Starting today, you can call any phone right from Gmail.
Calls to the U.S. and Canada will be free for at least the rest of the year and calls to other countries will be billed at our very low rates. We worked hard to make these rates really cheap (see comparison table) with calls to the U.K., France, Germany, China, Japan—and many more countries—for as little as $0.02 per minute.
Dialing a phone number works just like a normal phone. Just click “Call phone” at the top of your chat list and dial a number or enter a contact’s name.
If you have a Google Voice phone number, calls made from Gmail will display this number as the outbound caller ID. And if you decide to, you can receive calls made to this number right inside Gmail (see instructions).
We’re rolling out this feature to U.S. based Gmail users over the next few days, so you’ll be ready to get started once “Call Phones” shows up in your chat list (you will need to install the voice and video plug-in if you haven’t already). If you’re using Google Apps for your school or business, then you won’t see it quite yet. We’re working on making this available more broadly - so stay tuned!
For more information, visit gmail.com/call.
Go-Go (Gmail contextual) Gadgets - get more done right from your inbox
The email inbox has become the hub for most people’s business day. With Gmail contextual gadgets, available in the Google Apps Marketplace, instead of having to open additional applications to take action or get more information, these applications intelligently bring what you need right into your inbox. Gmail contextual gadgets scan for triggers, such as names or purchase order numbers, within a message and present relevant actions in-line with the email. Attend our webinar on Sept 8th to learn more about this feature. Here are a few examples of the wide range of applications that offer Gmail contextual gadgets in the Marketplace.
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These are just four of the applications in the Google Apps Marketplace that have taken Gmail contextual gadgets to the next level. For more contextual gadgets, check out:
- Project and collaboration apps: Manymoon, Socialwok
- Relationship management apps: Applane, Rapportive, Kwaga
- Productivity apps: Organizer, AwayFind, Pixetell
Remember to sign up for our webinar on Sept 8th to learn more about these great gadgets.
Webinar:
All about Gmail contextual gadgets: Learn how to access Line of Business data from your inbox
Wednesday, September 8th, 2010
11:00 a.m. PDT / 2:00 p.m. EDT
Register here
by Harrison (noreply@blogger.com) at August 26, 2010 10:27 AM
Demystifying the app ranking criteria in orkut
Total Score = Base Score + Popularity ScoreBase Score = Score (total installs) + Score (weekly installs, adjusted for weekly uninstalls) + Score (weekly renders in canvas and profile views)Popularity Score = Score(weekly renders / total installs)
by A Googler (noreply@blogger.com) at August 26, 2010 10:20 AM
Going Google made easier with better IMAP and PST data migration
Customers moving to Google Apps are migrating email, calendar and contacts data from several different legacy systems, and many are doing so from mixed sources including data stored on end user machines and company servers. With this in mind, we’re constantly trying to make it really easy, fast and painless for you to migrate data in each of these scenarios.
We launched Google Apps Migration for Microsoft® Exchange last March to help Microsoft Exchange administrators perform centrally-managed migrations from Exchange servers. In May we announced Google Apps Migration for Microsoft Outlook, which allows end-users to move their data from PST files and Outlook profiles. Customers are also migrating from other systems such as Novell® GroupWise®, hosted Exchange and sometimes even from previous Gmail accounts. We are happy to announce that we are extending support for these migrations going forward with the introduction of new features to Google Apps Migration for Microsoft Exchange:
Check out the on-demand webcast to learn more about these new features, best practices, and more.
by Jeremy Milo, Google Apps Marketing Manager (noreply@blogger.com) at August 25, 2010 05:38 PM
Sixth annual Summer of Code flexes some serious geek girl muscle
Our sixth annual Google Summer of Code program has wrapped up and we want to highlight some of this year’s amazing participants and projects. Summer of Code offers students developers all over the world the chance to get paid to write code for open source projects as an alternative to a summer job.
Kicked off in 2005, the Summer of Code has brought together more than 3,400 students with more than 200 open source projects from all over the world to create millions of lines of code. We work with several open source, free software and technology-related groups to identify and fund projects through three months of coding.
There was some really awesome work done by more than 1,000 students from 69 countries in this year’s Summer of Code. Of those students, 6.5 percent were women representing 23 countries—six times higher than the estimated proportion of women in the open source community. Here are just a few of the women:
25 reference manuals in her purse
Ann Marie Horcher, an information systems security Ph.D. candidate at Nova Southeastern University was mentored by Docbook.org. Ann Marie worked over the summer to create an application that transformed a docbook file to epub format used in ebook readers such as the Amazon Kindle, the Barnes and Noble Nook and the iPad. As a result of Ann Marie’s project, it’s now easier to move technical documentation to a portable format so she “can carry my 25 reference manuals for my project with me in my purse.” And now, so can everyone else.
Check out Ann Marie’s YouTube video illustrating her work and its results here.
Geophylogenies now displayed on Google Earth
Kathryn Iverson, a University of Michigan bioinformatics graduate student was mentored by National Evolutionary Biology Synthesis Center and wrote a library implemented in Java with KML to build geophylogenies—geographical evolutionary histories of organisms. She told us: "Since I was starting from scratch it was up to me to decide in what direction I should move the project and make decisions about everything from what input filetypes to support to the color and size of the geophylogenies when they are displayed in Google Earth."
When asked about her key takeaways, she said, "Working remotely required me to be clear and verbose about what I needed because with the time difference (my mentor was on the other side of the globe), I may not get a response until the next day, which can slow down work tremendously if you're not clear in asking your questions."
Bridesmaid brings word tag clouds to biological networks
Layla Oesper, a Brown University computer science Ph.D. candidate mentored by Cytoscape, was attracted to Summer of Code because she was looking for a summer job that would give her the flexibility to work and still participate in two weddings. Layla built a plugin for Cytoscape that would allow people to create word tag clouds from biological networks they’d already created in Cytoscape, giving users a visual semantic summary of a biological network. The final product has all sorts of configurable features, including the ability to cluster together words that appear near each other in the original network in the order in which the words appear.
Check out what Layla learned during her Summer of Code experience on YouTube.
Drupal gets more content management friendly
Emily Brand, a computer science graduate student from Loyola University Chicago, was mentored by Drupal.org, an open source content management platform. During her summer, she worked on QueryPath—an essential part of the Drupal and PHP communities. Her goal was to keep and increase Drupal’s popularity by making it a go-to content management system for websites focused on web services using PHP.
Emily says she learned “how to effectively work on an open source project while keeping and improving the users and developers requirements as well as how to effectively integrate web services in Drupal.”
You can find out more about this year’s program and projects on the Open Source Blog, and if you’re in college looking to write some open source code, we hope we’ll see you next summer.
by A Googler (noreply@blogger.com) at August 25, 2010 04:14 PM
New Tools to Debug Your Tracking Code
Raise your hand if any of this sounds familiar to you:
- You just set up your tracking code and you're wondering if it's correct--and you want to know right now.
- You have decided to migrate your tracking to the new asynchronous syntax--but you want to know if your syntax has any errors.
- You finally decided to customize the tracking code for cross-domain tracking--but you're worried that you might break your tracking.
- You want to make sure that your campaign is set up to the correct goal.
The Google Analytics team has launched a debugging version of the Analytics Tracking code called ga_debug.js to verify your tracking code setup. To make it even simpler, we also created a Chrome extension which uses the ga_debug.js script, which allows you to use the new ga_debug.js without re-tagagging any of your content. You can also use this extension to verify what information is sent to Analytics with each page.
How does it work? First, the ga_debug.js script provides a testing version of the tracking code which will print common syntax errors and tracking analysis messages to the browser’s JavaScript console. Secondly, the Chrome extension which automatically enables your page to use the debug version of the JavaScript without any need for you to retag or recode your pages.
How do you use it? The most simple thing to do is to download the Tracking Code Debugger extension for your Chrome browser. Next, turn on the extension by clicking on the icon to the right of the address bar on Chrome.
Finally, visit a page that contains the tracking code you want to test and open up the Chrome JavaScript console to see the messages (detailed instructions). That's it!If you want to go use ga_debug.js without the Chrome extension, read all about how to do this in our newly revised Troubleshooting Guide on Google Code. You can use the script on your testing environment to verify extensive tracking code changes. Make sure, however, that you don't use this version of the tracking code on your production website--the script is meant for debugging and analysis, not speed, so you should always use this as a testing mechanism only. If you want to learn more about the kinds of errors this script can help you find, see Common Tracking Code Errors/Typos in our Troubleshooting Guide. While the ga_debug.js script doesn’t catch all possible errors yet, we think it’s off to a great start and will get even better over time.
Happy testing!
Brian Kuhn on behalf of the Analytics Team
by Patricia Boswell (noreply@blogger.com) at August 25, 2010 03:49 PM
Update your Google Advertising Professionals Qualification to the Google Certification Program by October 31
by Inside AdWords crew (noreply@blogger.com) at August 25, 2010 12:26 PM
Back to Basics: Fast Segments with Analytics Intelligence
Did you know that there’s a quick way to create advanced segments from automatic alerts? This is one of those “I can’t believe how powerful this is and yet so easy to do” features. Let me illustrate with an example from the Google Store site. A few months ago, on February 5, the Google Store received a surge of traffic from TechCrunch.com. We would not have noticed this extra traffic were it not for Analytics Intelligence. In the following screenshot, you can see that the store ordinarily receives between 0 and 221 visits from TechCrunch, but on this day, it received 1,918 visits.
by Alden DeSoto (noreply@blogger.com) at August 25, 2010 11:02 AM
Blogger’s 11th Birthday Party
Attention all Bloggers! We know many of you use AdSense to monetize your blog, and we wanted to be sure you didn't miss out on the invitation to Blogger's 11th Birthday party. Using Meetup Everywhere, you can find a party in your area that will be filled with local bloggers like you. We hope you’ll take advantage of this great opportunity to swap stories about your readers, learn about some new sites, share tips about earning with AdSense, and get to know other passionate bloggers. Details are highlighted below, but check out the official Blogger post for more information.
- What: Blogger’s 11th birthday celebration!
- How: Sign up for a Meetup near you or get one going in your town.
- Where: Anywhere you are.
- Who: Everyone! You never know who might show up.
- When: Any time on Tuesday, August 31, 2010
- RSVP: www.meetup.com/bloggerfiesta
by Inside AdSense Team (noreply@blogger.com) at August 25, 2010 09:50 AM
AdWords myths: understanding the AdWords auction
by Inside AdWords Crew (noreply@blogger.com) at August 25, 2010 07:00 AM
Introducing Weighted Sort
by Trevor Claiborne (noreply@blogger.com) at August 24, 2010 03:49 PM
Google Scholarship program kicks off in China
About a week ago, we hosted more than 130 Google Scholarship recipients in our Beijing office. These outstanding undergraduates and graduate students in computer science and software engineering from more than 20 universities across China were the recipients of the Google Excellence Scholarship and the Google Anita Borg Memorial Scholarship—our first scholarships in China. The students participated in an awards ceremony and toured the Google office.
The Google Excellence Scholarship aims to award the outstanding undergraduates and master degree students from the computer science and software engineering disciplines. It has been set up at 20 top universities in China, with five awardees for each university—three undergraduates and two graduates.
The Google Anita Borg Memorial Scholarship supports outstanding female students in computer science, including undergraduates, master's degree students and Ph.D. students, at five top universities. There are six awardees for each university (three undergrads and three graduate students), as well as three awardees from Taiwan.
Google has been collaborating with Chinese universities for a long time through a variety of programs—ranging from curriculum development, donations, to today’s scholarship program—to support the education of talented students in China. And we'll extend into other university collaboration programs in the future.
Congratulations to all the Google Scholarship recipients! And if you read Chinese, check out our corresponding post on the Google China Blog.
Google Scholarship Universities for 2010:
Beihang University, Beijing Normal University, Fudan University*, Huazhong University of Science and Technology, Nanjing University, Nankai University, Peking University*, Renmin University of China, Shanghai Jiao Tong University*, Shandong University, South China University of Technology, Southeastern University, Sun Yat-sen University*, Tianjin University, Tongji University, Tsinghua University*, University of Electronic Science and Technology of China, University of Science and Technology of China, Xi’an Jiao Tong University, Wuhan University
*Google Anita Borg Memorial Scholarship Program universities
by A Googler (noreply@blogger.com) at August 24, 2010 11:15 AM
What do you think about human rights (and your rights) online?
Government police shutting down farmer’s protests in China. A tobacco company employing under-age workers in Kazakhstan. Iranian merchants striking to protest tax increases in Tehran. We've seen stories like these on our computers and phones every day, and YouTube has been documenting many of them on our breaking news feed on Citizentube over the past few months. Videos like these are more than just breaking news images; they're often political statements meant to bring about change.
Earlier this summer YouTube started a blog series with WITNESS, a human rights video advocacy and training organization, examining the role of online video in human rights. So far we’ve talked about why video matters to human rights and how you can protect yourself and the people you film when uploading to YouTube.
Now we want to raise some key topics about the future of human rights video online, and to hear your thoughts and ideas in a special Moderator series that we've set up. Read more about this project on the YouTube blog.
by A Googler (noreply@blogger.com) at August 24, 2010 10:50 AM
New Verification Integration With Asynch
Don't forget that once you've verified ownership, you can add other verified owners in Webmaster Tools (not Google Analytics) quickly and easily through the Verification Details page. There's no need for each owner to manually verify ownership. More effort and time saved!
by Jeff Gillis (noreply@blogger.com) at August 23, 2010 10:53 PM